Lowe Millan - Enpa Puppy
A strong image is always a better way to shout your message when you want to keep it in the people’s mind. That advertising, for an italian animal protection society (ENPA), is on of the best in its segment. They don’t show crudely the torture and the horror made to some critters. They just used the simplicity putting together the victim and the products in an unusual perspective. At the first sight, a terrific scene of a shattered puppy. But, looking closely it is just some red cosmetics and a little beagle sleeping. That image sticked in my mind. Great visual concept.
